E-Newsletters are effective marketing vehicles that help generate leads, increase sales, attract new customers and help establish an online company as an authority in its field. Today's e-newsletters include pictures, graphs, links and more, and provide business owners a cost-effective way to convey important sales messages to their target audience. Another advantage is that e-newsletters can banked in a "news" area of your company's website for a general information vault your customers and prospects will appreciate. Tagged with that newsletter's main topics, they give your audience a wealth of information about your company and offer the latest news in the industry. Potential clients can also find those newsletters on social marketing networks like Facebook and Twitter, allowing them to easily sign up for future issues.

E-newsletters also offer a high level of measurability and data collection. In addition to developing client lists and buying habits, it is now easy to know exactly how many people actually open an e-newsletter, what links were selected, what pictures were enlarged, and how long they spent reading it. You can also automatically resend your e-newsletter to anyone who did not read it initially.